Inside your boundary.
Body copy for a cell. Two to four sentences. Specific, factual, no adjectives doing the work of evidence.
The supporting line sits here in serif italic, one sentence, centred, exactly as it does above the homepage hero.
The lead sentence is set in Geist bold. The rest of the paragraph runs in serif italic, two or three sentences, and says plainly what this page is for and who should read it.
The lede paragraph opens a section. It runs at a slightly larger size than body copy and bold picks out the claim. Keep it to one or two short paragraphs.
Body copy for a cell. Two to four sentences. Specific, factual, no adjectives doing the work of evidence.
Then the right-hand meta becomes the arrow and slides on hover.
One per grid at most.
For short items.
Then one on phones.
Fill the row.
The lead card is dark. One per grid.
Excerpt text, two or three lines.
Excerpt text.
Most private AI means they hold your data privately. Ours means you do.The line the whole site hangs from
Large body copy introduces the idea. It is followed by a numbered list with bold lead-ins, the same shape as the homepage.
| Question | orgOS on your cloud | SaaS assistant | Build it yourself |
|---|---|---|---|
| Who owns the account | ✓You | ✕The vendor | ✓You |
| Time to a governed first use | △Short, not yet measured | ✓Immediate | ✕Quarters |
Table note in mono: where a cell is a judgment rather than a measurement, say so here.
A callout carries the caveat. Say what is measured and what is a target, on the page, next to the claim.
What happens in the step, in two or three sentences.
Second step body.
Description.
Description.
Description.
The honest answer, two short paragraphs at most, with a link to the page that proves it.
Answer.
Use once per page at most, for the claim the page exists to make.
The closing band is the same on every page. One sentence on what the assessment is, then the two pills.